Comparison across key tracked email marketing metrics.
| Metric | Moda Operandi | Oribe Hair Care |
|---|---|---|
| Total emails | 6 | 33 |
| Emails per week | 7.72 | 5.50 |
| Promotional emails | 2 | 32 |
| Product launches | 1 | 6 |
| Editorial emails | 1 | 4 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 96.97% |
| Average discount | 15.00% | n/a |
| Most active day | Monday | Sunday |
| Most common campaign type | promotion | promotion |