Comparison across key tracked email marketing metrics.
| Metric | Moda Operandi | Molton Brown |
|---|---|---|
| Total emails | 6 | 19 |
| Emails per week | 7.72 | 3.10 |
| Promotional emails | 2 | 15 |
| Product launches | 1 | 0 |
| Editorial emails | 1 | 2 |
| Other emails | 2 | 2 |
| Discount frequency | 16.67% | 73.68% |
| Average discount | 15.00% | 31.43% |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | seasonal |