Comparison across key tracked email marketing metrics.
| Metric | Moda Operandi | Jo Malone London |
|---|---|---|
| Total emails | 6 | 37 |
| Emails per week | 7.72 | 6.18 |
| Promotional emails | 2 | 35 |
| Product launches | 1 | 8 |
| Editorial emails | 1 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 91.89% |
| Average discount | 15.00% | 10.00% |
| Most active day | Monday | Wednesday |
| Most common campaign type | promotion | seasonal |