Comparison across key tracked email marketing metrics.
| Metric | Moda Operandi | Biossance |
|---|---|---|
| Total emails | 6 | 57 |
| Emails per week | 7.72 | 9.32 |
| Promotional emails | 2 | 53 |
| Product launches | 1 | 3 |
| Editorial emails | 1 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 16.67% | 91.23% |
| Average discount | 15.00% | 37.18% |
| Most active day | Monday | Sunday |
| Most common campaign type | promotion | promotion |