Comparison across key tracked email marketing metrics.
| Metric | Mission Mercantile | Bellroy |
|---|---|---|
| Total emails | 6 | 10 |
| Emails per week | 6.37 | 2.39 |
| Promotional emails | 3 | 1 |
| Product launches | 0 | 3 |
| Editorial emails | 2 | 5 |
| Other emails | 1 | 1 |
| Discount frequency | 50.00% | 0.00% |
| Average discount | 15.00% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | editorial | educational |