Comparison across key tracked email marketing metrics.
| Metric | Microgenix | Beam via SafeOpt |
|---|---|---|
| Total emails | 6 | 15 |
| Emails per week | 8.15 | 10.74 |
| Promotional emails | 6 | 15 |
| Product launches | 0 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 83.33% | 100.00% |
| Average discount | 21.00% | 26.27% |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |