Comparison across key tracked email marketing metrics.
| Metric | Maison Francis Kurkdjian | Soapwalla |
|---|---|---|
| Total emails | 14 | 9 |
| Emails per week | 2.49 | 1.78 |
| Promotional emails | 13 | 9 |
| Product launches | 8 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 92.86% | 88.89% |
| Average discount | n/a | 11.00% |
| Most active day | Monday | Tuesday |
| Most common campaign type | collection_launch | retention |