Comparison across key tracked email marketing metrics.
| Metric | Maison Francis Kurkdjian | Scent Box |
|---|---|---|
| Total emails | 15 | 6 |
| Emails per week | 2.49 | 3.03 |
| Promotional emails | 13 | 5 |
| Product launches | 8 | 0 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 86.67% | 33.33% |
| Average discount | n/a | 40.00% |
| Most active day | Monday | Thursday |
| Most common campaign type | collection_launch | promotion |