Comparison across key tracked email marketing metrics.
| Metric | Maison Francis Kurkdjian | Ouidad |
|---|---|---|
| Total emails | 9 | 9 |
| Emails per week | 2.97 | 5.72 |
| Promotional emails | 8 | 9 |
| Product launches | 6 | 2 |
| Editorial emails | 1 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 88.89% | 100.00% |
| Average discount | n/a | 30.00% |
| Most active day | Monday | Monday |
| Most common campaign type | collection_launch | promotion |