Comparison across key tracked email marketing metrics.
| Metric | Lulus | Rothy's |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 7.97 | 5.52 |
| Promotional emails | 7 | 3 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 4 | 4 |
| Discount frequency | 63.64% | 28.57% |
| Average discount | 19.29% | n/a |
| Most active day | Tuesday | Monday |
| Most common campaign type | promotion | promotion |