| Metric | Lululemon | Gymshark |
|---|---|---|
| Emails last month | 15 | 7 |
| Emails per week | 3.39 | 1.58 |
| Promotional emails | 8 | 3 |
| Product launches | 6 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 1 |
| Discount frequency | 73.33% | 100.00% |
| Average discount | 10.00% | 20.00% |
| Most active day | Wednesday | Friday |
| Most common campaign type | promotion | promotion |
