Comparison across key tracked email marketing metrics.
| Metric | Lo Bosworth Natale, Love Wellness Founder & CEO | Maison Francis Kurkdjian |
|---|---|---|
| Total emails | 8 | 14 |
| Emails per week | 4.00 | 2.49 |
| Promotional emails | 6 | 13 |
| Product launches | 0 | 8 |
| Editorial emails | 2 | 1 |
| Other emails | 0 | 0 |
| Discount frequency | 62.50% | 92.86% |
| Average discount | 35.00% | n/a |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | collection_launch |