Comparison across key tracked email marketing metrics.
| Metric | Lo Bosworth Natale, Love Wellness Founder & CEO | Herbivore Botanicals |
|---|---|---|
| Total emails | 8 | 28 |
| Emails per week | 4.00 | 4.70 |
| Promotional emails | 6 | 25 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 62.50% | 89.29% |
| Average discount | 35.00% | 27.50% |
| Most active day | Thursday | Friday |
| Most common campaign type | promotion | promotion |