Comparison across key tracked email marketing metrics.
| Metric | Lo Bosworth Natale, Love Wellness Founder & CEO | Gainful |
|---|---|---|
| Total emails | 8 | 22 |
| Emails per week | 4.00 | 8.91 |
| Promotional emails | 6 | 16 |
| Product launches | 0 | 1 |
| Editorial emails | 2 | 4 |
| Other emails | 0 | 1 |
| Discount frequency | 62.50% | 59.09% |
| Average discount | 35.00% | 28.33% |
| Most active day | Thursday | Tuesday |
| Most common campaign type | promotion | promotion |