Comparison across key tracked email marketing metrics.
| Metric | Lo Bosworth Natale, Love Wellness Founder & CEO | Aveda Online |
|---|---|---|
| Total emails | 8 | 91 |
| Emails per week | 4.00 | 15.45 |
| Promotional emails | 6 | 68 |
| Product launches | 0 | 16 |
| Editorial emails | 2 | 5 |
| Other emails | 0 | 2 |
| Discount frequency | 62.50% | 59.34% |
| Average discount | 35.00% | 23.72% |
| Most active day | Thursday | Sunday |
| Most common campaign type | promotion | promotion |