Comparison across key tracked email marketing metrics.
| Metric | Liquid I.V. | Form |
|---|---|---|
| Total emails | 9 | 15 |
| Emails per week | 3.74 | 5.23 |
| Promotional emails | 7 | 8 |
| Product launches | 0 | 4 |
| Editorial emails | 0 | 1 |
| Other emails | 2 | 2 |
| Discount frequency | 55.56% | 6.67% |
| Average discount | 22.50% | 10.00% |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |