Comparison across key tracked email marketing metrics.
| Metric | Leon's Furniture | S'well |
|---|---|---|
| Total emails | 6 | 21 |
| Emails per week | 5.97 | 4.91 |
| Promotional emails | 1 | 12 |
| Product launches | 0 | 6 |
| Editorial emails | 0 | 0 |
| Other emails | 5 | 3 |
| Discount frequency | 16.67% | 33.33% |
| Average discount | n/a | 24.71% |
| Most active day | Wednesday | Monday |
| Most common campaign type | retention | promotion |