Comparison across key tracked email marketing metrics.
| Metric | L'ange Hair | Herbivore Botanicals |
|---|---|---|
| Total emails | 7 | 24 |
| Emails per week | 10.51 | 5.25 |
| Promotional emails | 4 | 22 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 3 | 0 |
| Discount frequency | 57.14% | 91.67% |
| Average discount | n/a | 27.94% |
| Most active day | Friday | Friday |
| Most common campaign type | retention | promotion |