Comparison across key tracked email marketing metrics.
| Metric | KORRES | Ouidad |
|---|---|---|
| Total emails | 12 | 11 |
| Emails per week | 6.65 | 2.65 |
| Promotional emails | 7 | 11 |
| Product launches | 0 | 2 |
| Editorial emails | 3 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 50.00% | 100.00% |
| Average discount | 30.00% | 32.50% |
| Most active day | Friday | Monday |
| Most common campaign type | promotion | promotion |