Comparison across key tracked email marketing metrics.
| Metric | King Ice | Palm of Feronia |
|---|---|---|
| Total emails | 6 | 6 |
| Emails per week | 6.34 | 5.01 |
| Promotional emails | 3 | 1 |
| Product launches | 0 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 3 | 3 |
| Discount frequency | 33.33% | 16.67% |
| Average discount | 15.00% | 10.00% |
| Most active day | Monday | Friday |
| Most common campaign type | promotion | announcement |