King Ice vs Impressions Online Boutique

Comparison across key tracked email marketing metrics.

Metric King Ice Impressions Online Boutique
Total emails 6 6
Emails per week 6.34 7.06
Promotional emails 3 3
Product launches 0 0
Editorial emails 0 0
Other emails 3 3
Discount frequency 33.33% 50.00%
Average discount 15.00% 10.00%
Most active day Monday Monday
Most common campaign type promotion promotion