Comparison across key tracked email marketing metrics.
| Metric | KILIAN PARIS | Scent Box |
|---|---|---|
| Total emails | 6 | 7 |
| Emails per week | 0.96 | 2.70 |
| Promotional emails | 6 | 5 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 2 |
| Discount frequency | 100.00% | 28.57% |
| Average discount | n/a | 40.00% |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |