Comparison across key tracked email marketing metrics.
| Metric | KILIAN PARIS | Jo Malone London |
|---|---|---|
| Total emails | 6 | 39 |
| Emails per week | 0.96 | 5.90 |
| Promotional emails | 6 | 36 |
| Product launches | 2 | 8 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 100.00% | 89.74% |
| Average discount | n/a | 10.00% |
| Most active day | Friday | Monday |
| Most common campaign type | promotion | seasonal |