Comparison across key tracked email marketing metrics.
| Metric | KILIAN PARIS | Dollar Shave Club |
|---|---|---|
| Total emails | 6 | 107 |
| Emails per week | 0.96 | 14.85 |
| Promotional emails | 6 | 101 |
| Product launches | 2 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 3 |
| Discount frequency | 100.00% | 94.39% |
| Average discount | n/a | 68.96% |
| Most active day | Friday | Wednesday |
| Most common campaign type | promotion | promotion |