Comparison across key tracked email marketing metrics.
| Metric | Jude | Wisp |
|---|---|---|
| Total emails | 11 | 7 |
| Emails per week | 9.29 | 5.97 |
| Promotional emails | 8 | 5 |
| Product launches | 0 | 0 |
| Editorial emails | 2 | 1 |
| Other emails | 1 | 1 |
| Discount frequency | 63.64% | 57.14% |
| Average discount | 20.00% | 23.75% |
| Most active day | Monday | Monday |
| Most common campaign type | promotion | promotion |