Comparison across key tracked email marketing metrics.
| Metric | Jude | Thinx Inc. |
|---|---|---|
| Total emails | 19 | 9 |
| Emails per week | 8.89 | 3.81 |
| Promotional emails | 14 | 6 |
| Product launches | 1 | 0 |
| Editorial emails | 4 | 3 |
| Other emails | 0 | 0 |
| Discount frequency | 68.42% | 44.44% |
| Average discount | 21.50% | n/a |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |