Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Vera Bradley |
|---|---|---|
| Total emails | 39 | 8 |
| Emails per week | 5.90 | 6.52 |
| Promotional emails | 36 | 3 |
| Product launches | 8 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 4 |
| Discount frequency | 89.74% | 37.50% |
| Average discount | 10.00% | 33.33% |
| Most active day | Monday | Tuesday |
| Most common campaign type | seasonal | unknown |