Jo Malone London vs Topicals
Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Topicals |
|---|---|---|
| Total emails | 36 | 7 |
| Emails per week | 6.21 | 4.62 |
| Promotional emails | 34 | 7 |
| Product launches | 7 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 91.67% | 100.00% |
| Average discount | 10.00% | 12.50% |
| Most active day | Wednesday | Friday |
| Most common campaign type | seasonal | promotion |
