Jo Malone London vs Soapwalla
Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Soapwalla |
|---|---|---|
| Total emails | 36 | 9 |
| Emails per week | 6.21 | 1.78 |
| Promotional emails | 34 | 9 |
| Product launches | 7 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 91.67% | 88.89% |
| Average discount | 10.00% | 11.00% |
| Most active day | Wednesday | Tuesday |
| Most common campaign type | seasonal | retention |
