Jo Malone London vs Scent Box
Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Scent Box |
|---|---|---|
| Total emails | 37 | 6 |
| Emails per week | 6.18 | 3.03 |
| Promotional emails | 35 | 5 |
| Product launches | 8 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 91.89% | 33.33% |
| Average discount | 10.00% | 40.00% |
| Most active day | Wednesday | Thursday |
| Most common campaign type | seasonal | promotion |
