Jo Malone London vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Penhaligon's |
|---|---|---|
| Total emails | 19 | 6 |
| Emails per week | 5.52 | 1.91 |
| Promotional emails | 18 | 6 |
| Product launches | 3 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 89.47% | 100.00% |
| Average discount | 10.00% | 16.25% |
| Most active day | Sunday | Friday |
| Most common campaign type | seasonal | promotion |
