Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | Lo Bosworth Natale, Love Wellness Founder & CEO |
|---|---|---|
| Total emails | 36 | 8 |
| Emails per week | 6.21 | 4.00 |
| Promotional emails | 34 | 6 |
| Product launches | 7 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 0 | 0 |
| Discount frequency | 91.67% | 62.50% |
| Average discount | 10.00% | 35.00% |
| Most active day | Wednesday | Thursday |
| Most common campaign type | seasonal | promotion |