Comparison across key tracked email marketing metrics.
| Metric | Jo Malone London | KILIAN PARIS |
|---|---|---|
| Total emails | 39 | 6 |
| Emails per week | 5.90 | 0.96 |
| Promotional emails | 36 | 6 |
| Product launches | 8 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 89.74% | 100.00% |
| Average discount | 10.00% | n/a |
| Most active day | Monday | Friday |
| Most common campaign type | seasonal | promotion |