Comparison across key tracked email marketing metrics.
| Metric | Impressions Online Boutique | Beyond Yoga |
|---|---|---|
| Total emails | 6 | 12 |
| Emails per week | 7.06 | 7.57 |
| Promotional emails | 3 | 4 |
| Product launches | 0 | 5 |
| Editorial emails | 0 | 0 |
| Other emails | 3 | 3 |
| Discount frequency | 50.00% | 33.33% |
| Average discount | 10.00% | 20.00% |
| Most active day | Monday | Thursday |
| Most common campaign type | promotion | promotion |