Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Therabody |
|---|---|---|
| Total emails | 28 | 8 |
| Emails per week | 4.70 | 2.33 |
| Promotional emails | 25 | 4 |
| Product launches | 2 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 1 |
| Discount frequency | 89.29% | 50.00% |
| Average discount | 27.50% | 25.00% |
| Most active day | Friday | Tuesday |
| Most common campaign type | promotion | product_launch |