Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | The House of Creed |
|---|---|---|
| Total emails | 18 | 12 |
| Emails per week | 5.23 | 3.47 |
| Promotional emails | 17 | 11 |
| Product launches | 1 | 6 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 94.44% | 91.67% |
| Average discount | 27.08% | 10.00% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |