Herbivore Botanicals vs Supergoop!
Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Supergoop! |
|---|---|---|
| Total emails | 28 | 11 |
| Emails per week | 4.70 | 6.07 |
| Promotional emails | 25 | 7 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 1 |
| Other emails | 1 | 3 |
| Discount frequency | 89.29% | 54.55% |
| Average discount | 27.50% | 25.00% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |
