Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | REVOLVE |
|---|---|---|
| Total emails | 29 | 6 |
| Emails per week | 4.73 | 6.03 |
| Promotional emails | 27 | 4 |
| Product launches | 2 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 1 |
| Discount frequency | 93.10% | 66.67% |
| Average discount | 27.27% | 15.00% |
| Most active day | Thursday | Monday |
| Most common campaign type | promotion | unknown |