Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Prose Haircare |
|---|---|---|
| Total emails | 24 | 6 |
| Emails per week | 5.25 | 10.50 |
| Promotional emails | 22 | 6 |
| Product launches | 2 | 0 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 91.67% | 100.00% |
| Average discount | 27.94% | 60.00% |
| Most active day | Friday | Saturday |
| Most common campaign type | promotion | retention |