Herbivore Botanicals vs Ouidad
Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Ouidad |
|---|---|---|
| Total emails | 18 | 9 |
| Emails per week | 5.23 | 5.72 |
| Promotional emails | 17 | 9 |
| Product launches | 1 | 2 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 94.44% | 100.00% |
| Average discount | 27.08% | 30.00% |
| Most active day | Friday | Monday |
| Most common campaign type | promotion | promotion |
