Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Oribe Hair Care |
|---|---|---|
| Total emails | 18 | 21 |
| Emails per week | 5.23 | 6.11 |
| Promotional emails | 17 | 21 |
| Product launches | 1 | 4 |
| Editorial emails | 0 | 4 |
| Other emails | 0 | 0 |
| Discount frequency | 94.44% | 100.00% |
| Average discount | 27.08% | n/a |
| Most active day | Friday | Sunday |
| Most common campaign type | promotion | promotion |