Comparison across key tracked email marketing metrics.
| Metric | Herbivore Botanicals | Jo Malone London |
|---|---|---|
| Total emails | 18 | 19 |
| Emails per week | 5.23 | 5.52 |
| Promotional emails | 17 | 18 |
| Product launches | 1 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 0 | 0 |
| Discount frequency | 94.44% | 89.47% |
| Average discount | 27.08% | 10.00% |
| Most active day | Friday | Sunday |
| Most common campaign type | promotion | seasonal |