Comparison across key tracked email marketing metrics.
| Metric | HENRY ROSE | Penhaligon's |
|---|---|---|
| Total emails | 19 | 6 |
| Emails per week | 5.50 | 1.91 |
| Promotional emails | 12 | 6 |
| Product launches | 4 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 1 | 0 |
| Discount frequency | 42.11% | 100.00% |
| Average discount | 15.00% | 16.25% |
| Most active day | Friday | Friday |
| Most common campaign type | promotion | promotion |