Comparison across key tracked email marketing metrics.
| Metric | Hello Cake | Bonafide |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 3.73 | 2.91 |
| Promotional emails | 2 | 6 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 2 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 66.67% |
| Average discount | 10.00% | 28.33% |
| Most active day | Monday | Tuesday |
| Most common campaign type | promotion | promotion |