| Metric | Gymshark | Puma |
|---|---|---|
| Emails last month | 7 | 17 |
| Emails per week | 1.58 | 3.84 |
| Promotional emails | 3 | 10 |
| Product launches | 3 | 5 |
| Editorial emails | 0 | 0 |
| Other emails | 1 | 2 |
| Discount frequency | 100.00% | 58.82% |
| Average discount | 20.00% | 38.00% |
| Most active day | Friday | Thursday |
| Most common campaign type | promotion | promotion |
