Comparison across key tracked email marketing metrics.
| Metric | Gym King | Thinx Inc. |
|---|---|---|
| Total emails | 6 | 13 |
| Emails per week | 4.57 | 4.00 |
| Promotional emails | 4 | 6 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 3 |
| Other emails | 2 | 3 |
| Discount frequency | 66.67% | 30.77% |
| Average discount | 33.75% | n/a |
| Most active day | Monday | Thursday |
| Most common campaign type | retention | promotion |