Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | YSL Beauty |
|---|---|---|
| Total emails | 6 | 14 |
| Emails per week | 9.33 | 3.15 |
| Promotional emails | 2 | 6 |
| Product launches | 0 | 1 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 7 |
| Discount frequency | 16.67% | 35.71% |
| Average discount | n/a | 15.00% |
| Most active day | Friday | Sunday |
| Most common campaign type | retention | seasonal |