Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | Oribe Hair Care |
|---|---|---|
| Total emails | 6 | 26 |
| Emails per week | 9.33 | 5.86 |
| Promotional emails | 2 | 26 |
| Product launches | 0 | 6 |
| Editorial emails | 2 | 4 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 100.00% |
| Average discount | n/a | n/a |
| Most active day | Friday | Sunday |
| Most common campaign type | retention | promotion |