Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | MATRIX |
|---|---|---|
| Total emails | 6 | 9 |
| Emails per week | 9.33 | 2.24 |
| Promotional emails | 2 | 6 |
| Product launches | 0 | 0 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 3 |
| Discount frequency | 16.67% | 33.33% |
| Average discount | n/a | 32.00% |
| Most active day | Friday | Saturday |
| Most common campaign type | retention | promotion |