Comparison across key tracked email marketing metrics.
| Metric | Good Molecules | Herbivore Botanicals |
|---|---|---|
| Total emails | 6 | 24 |
| Emails per week | 9.33 | 5.25 |
| Promotional emails | 2 | 22 |
| Product launches | 0 | 2 |
| Editorial emails | 2 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 16.67% | 91.67% |
| Average discount | n/a | 27.94% |
| Most active day | Friday | Friday |
| Most common campaign type | retention | promotion |